Growth hacking, fintech's ally
Unsurprisingly, digital transformation has come as a technological tsunami and has caused significant changes not only in businesses but also in consumers. When you focus on these changes in the financial sector, you soon think of the fintechs that emerge daily and radically transform banking institutions. New consumers, especially those born in technology, are looking for 100% digital solutions, with different access channels, agility and security. After all, no one would leave your money in the hands of a brand you don't fully trust, would you? But not always creating a completely new technology bank or joining a large, well-known institution and modernizing it is synonymous with prosperity and growth. This simplistic thinking is one reason startups fail . Getting into digital transformation head on is to consider countless other factors when it comes to innovating. In this post, we'll cover what growth hacking is and how it can help fintechs grow significantly.